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Enhancing Everyday Moments through Fragrance & Pet
A
Ascend Sphere developed a comprehensive social media and brand strategy for Kaori, a premium candle brand. The identity centers on a minimalist aesthetic of white, gold, and beige, targeting Diwali gifting and home decor markets. We crafted a high-engagement 5-day posting schedule featuring pillars like UGC, DIY, and interactive storytelling. A unique competitive advantage was highlighted through Rumi, the Golden Retriever 'CFO,' to emphasize the brand's commitment to pet-friendly, non-toxic fragrances across relaxation, meditation, and WFH themes.
Social Media Strategy
Lifestyle Photography Direction
Pet-Friendly Brand Positioning
Content Pillar Development
Category
UI/UX Strategy & Experience Design
Clients
Kaori
Location
India
Published
January 16, 2026
Project Summary
Elevating a premium candle brand by blending high-end lifestyle aesthetics with pet-friendly messaging and interactive community storytelling.
